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Marketing & the Internet of Things - It's about Connectivity
| Posted on July 24, 2018 at 1:15 PM |
 As I was writing a blog for a client recently – it occurred to
me that the column topic and marketing are both about connectivity. While the
Internet of Things (IoT) is about the interoperability of Internet communications
technology; marketing too is about establishing connectivity as well. Not a new
notion of course, but an interesting parallel. We’ve been fortunate to receive several kudos from clients
as of late; complimenting our efforts on their behalf to enhance their digital
online presence. And like the IoT – online marketing is about establishing and
reinforcing connections. The more relevant and SEO-laden content a business has
on the Internet – the better; however, it must be well written and optimized
correctly. But the IoT doesn’t refer to just IT devices. According to a
recent posting on TechTarget
on the subject, “A thing in the internet of things can be a person with a heart
monitor implant, a farm animal with a biochip transponder, an automobile that
has built-in sensors to alert the driver when tire pressure is low or any other
natural or man-made object that can be assigned an IP address and is able to
transfer data over a network. “IoT has evolved from the convergence of wireless
technologies, microelectromechanical systems (MEMS), microservices and the
internet. The convergence has helped tear down the silos between operational
technology (OT) and information technology (IT), enabling unstructured
machine-generated data to be analyzed for insights to drive improvements.” Marketing campaigns are interconnected as well. Continuity
across all messaging means that when clients and prospects receive your emails,
newsletters as well as web, blog and social media postings; they know from
where it’s coming – enhancing your brand, establishing trust and encouraging
action. Establishing and building upon your businesses online presence is an
ongoing endeavor – that leads to consumer confidence and repeat business. Web-enabled devices allow consumers anytime access to reach
your messaging, and of course your products and services, when it’s convenient
to them. So it’s important to have marketing campaigns speak consistently and
constantly to address the needs of your targeted market. Keeping online content
fresh and relevant keeps your offerings highlighted and in the forefront of consumers’
minds.
Creative Collaterals –
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